Swarovski was founded in 1895 by Daniel Swarovski I. Although it has since developed into an international Group with numerous subsidiaries and approximately 9200 employees, it has remained a family-owned concern. This is due, in large part, to the radically new approaches in industrial relations pioneered by Swarovski,who forged close ties between the company and its employees. The "Swarovski spirit" has spread to the Group's subsidiaries and is now part of a corporate culture that is very distinctly the company's own.
When people ask what Swarovski makes, perhaps the best answer is: "Beauty, pleasure and atmosphere". Because, ultimately, these are the most important products of our precision cutting, the clarity of our crystal and the brilliance of our optics. We attribute our success to Swarovski's tireless pursuit of perfection, combined with the production capacity to satisfy unusually high levels of demand. Our objective is to spread the culture and the sense of joie de vivre made possible by the industrialized production of crystal to people all over the world.
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